"A user interface is like a joke.                                                If you have to explain it, it’s not that good.” 

Hi there, my name is Subhan but everybody calls me 'Sooby'.

I am a User Experience (UX) Researcher & User Interface (UI) Designer born, bred and based in Glasgow, Scotland and have recently completed an Masters degree in User Experience and Interaction Design.

Everyday objects and products intricately mold our interactions, leaving imprints on our lives. What draws me deeply into User Experience Design is its meticulousness and purpose. It aspires to amplify these daily touchpoints by meeting user needs and alleviating their challenges. This analytical approach, coupled with my aptitude for coding and a natural inclination towards detail, I found my niche and passion in this domain. 

With a 1st class BSc in Physics and a Merited MSc in User Experience and Interaction Design, I have a keen eye for detail and always looking to improve and perfect my skills.

As UX design is a relatively new field, I have been intrigued and eager to contribute to the advancement of the field as well as creating great user experiences.